Wednesday, September 14, 2011

The Story Behind aden + anais

I'm going to let you in on a little Dealomite secret: Our customers LOVE the aden + anais brand. Almost every time we feature one of their super soft muslin blankets, swaddlers or sleeping bags on the Fast Fuze Deals, they sell out!

If you're among those customers that are obsessed with aden + anais, you might be interested to hear about how the company was started. According to this story from tadashop.com, founder Raegan Moya-Jones came up with the concept of aden + anais when she had her first child. An Australian native, Moya-Jones was shocked when she couldn't find the muslin wraps she had grown up with in the U.S.

"In Australia, muslin wraps are as common and essential to a mum as diapers," she told the site.

So what do Dealomite customers go for when shopping for aden + anais products? Here are a few of our best sellers (and also some of Moya-Jones' favorite picks) :

Muslin Swaddle Wraps: The star product in the aden + anais line, these blankets are light yet durable, and get softer as you wash them. ($22 for single blanket, $32 for double pack)

Muslin 4-Layer Dream Blanket: These plush blankets use four layers of soft muslin fabric, which keeps babies warm wihtout overheating them. ($49.95)


Cozy Slumber Muslin Sleeping Bag: Made of the same soft muslin as the blankets, these sleeping bags slip over baby's pajamas so you don't have to worry about loose crib blankets. They also zip at the bottom, to make changing baby easy! ($45.00 regulary, but look for this one as part of our Fast Fuze Deals this week!)


If you're a new mom or know someone who is, what better gift to give them than an item from the aden + anais collection and Moya-Jones' book "Swaddle Love," a practical guide to swaddling your baby and helping them sleep through the night.
 And don't forget that we regularly feature aden + anais products as one of our Fast Fuze Deals, so you're guaranteed to get a price from Dealomite.com!